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Branding & Design Job Simulation @Sydney Romantics
Project type
Job simulation on Forage
Enrolment Verification Code
bQNhu2ZRhTXk9crLX
Skills
Brand Analysis, Brand Communication, Mood Boards, Design Proposal, Community Building, Event Planning
Date
Apr - May 2025
Outline
Creating a brand collaboration proposal, including product concepts, influencer marketing, and social media strategy.
Planning a launch event and designing promotional materials to support campaign visibility.
Task 1. Brand and Authenticity
Understand the purpose of Sydney Romantics. Highlight a brand that you identify or share values with.
Create a YouTube video review or blog article reviewing your nominated brand.
The chosen brand: FREITAG
Task 2. Product Design and Craft
Understand the design process at Sydney Romantics. Critique one of the Sydney Romantic products listed and present a new design proposal for your chosen product.
Create Mood Boards to use for your design proposal and a sketch.
Task 3. Digital Marketing
Understand Sydney Romantic’s key influencers. Identify and suggest new key influencers that fit in with the brand, and create two new social media posts for Sydney Romantics.
The chosen influencer: Lottie Dalziel (@lottiedl), Catherine (@project.catherine)
Task 4. Community Building
Understand the importance of community engagement and events for Sydney Romantics.
Create a Flyer for the Sydney Romantics Newsletter, Website or Instagram page. Come up with 2 new creative ways to promote your product.
The planned events: launch party and city cycle event in Sydney
